The Formula for an Effective Super Bowl Ad? New Research Finds 2 Key Factors – Adweek

February 7, 2021
With a perennial price tag in the millions, Super Bowl ads have long generated huge debate about when—or even if—they’re worth the investment.
David Griner is Adweek’s international editor and host of the Adweek podcast, “Yeah, That’s Probably an Ad.”

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