Google says it will ban political ads following election – The Washington Post

SAN FRANCISCO — Google said Tuesday it will ban all ads related to the U.S. election after polls close Nov. 3, adding that it expects the ban to last at least a week.
The company cited its “sensitive events” policy, which seeks to stop brands from profiting from fast-moving, critical events. Election results will probably take longer to confirm this year as more people vote by mail, and Google said in a blog post Tuesday that the ban is necessary “to limit the potential for ads to increase confusion post-election.”
Facebook to temporarily halt political ads in U.S. after polls close Nov. 3, broadening earlier restrictions
The ban will cover any ad that mentions a candidate, a political party or an election, among other election-related content. Google used the same policy to halt political ads when protests broke out following the election in Belarus in August.
Google, which owns YouTube, is one of several social media companies outlining plans to try to slow the spread of misinformation on their sites before the election.
The move follows similar ones by other tech giants. Facebook will also ban political ads after polls close, as well as disallowing new ads the week before the election. Twitter announced a broad ban of political ads about candidates last year.
Your guide to following the election on social media
The moves are in addition to other measures to prevent the spread of misinformation after voting is finished, in anticipation that results may not be immediate and some candidates could declare early victory.
In a letter to advertisers, Google said it would “carefully examine a number of factors before deciding to lift this policy for advertisers,” but it did not give an exact timeline of how long the ban would last.
Google used the same sensitive-events policy this spring in an effort stop any coronavirus-related ads as the disease began to spread in the United States. The company slowly began lifting that ban in April.
Axios previously reported on Google’s plans.
What you need to know: How to make sure your vote counts in November | Absentee ballots vs. mail-in ballots | How to track your vote like a package | How to prevent your mail ballot from being rejected
U.S. Postal Service: USPS on-time performance dips again as millions prepare to mail 2020 ballots | Why the USPS wanted to remove hundreds of mail-sorting machines | Can FedEx and UPS deliver ballots? | Newly revealed USPS documents show the agency’s 2020 ballot pressures, uncertainty
Map: Early voting turnout in the U.S. | Which states can cast ballots by mail
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